SENNA’S BONE CONDUCTION HELMET THAT TRANSFORMS VIBRATIONS INTO SOUND
To mark the 30th anniversary of Senna’s legacy, we developed the first bone conduction helmet that transforms vibrations into sound, transmitted directly to the brain — so only those who rested their forehead against the helmet could hear it. Though it’s a complex piece of tech, it serves a deeply human purpose: to let the world once again feel everything Senna represents. That’s The Voice of an Icon.
A collaboration between Brazil and Spain was needed to bring Senna’s bone conduction helmet to life. And the first to experience it were his biggest fans.
THE MAKING OF AND FIRST TRIAL
THE HELMET EXPO
The bone conduction helmet was on display for a month at Ibirapuera Park — the largest in Latin America — drawing attention from both the public and the media.
The iconic helmet received a tribute as big as the man who wore it — projected onto the Las Vegas Sphere, the biggest screen on Earth.
Here’s how the world responded.
THE HELMET ON
THE LAS VEGAS SPHERE
