COUNTLESS DEALERSHIPS
A NEW KIND OF DEALERSHIP
FOR A BRAND-NEW CAR
Brazil is the size of a continent. Volvo has just 36 dealerships. So to launch the new Volvo S60, we did the obvious thing: we opened more dealerships. Sounds expensive?
Not when you don’t move a single brick.
Cannes Lions
Media (Shortlist)
The One Show
- Ecommerce (Shortlist)
- Utility – Ecommerce (Shortlist)
MMA Smarties Awards
- Digital Out-of-Home (SILVER)
Ad Stars
- Creative Ecommerce (SILVER)
- Brand Experience & Activation (BRONZE)
- Direct (BRONZE)
- Data Insights (Shortlist)
- Mobile (Shortlist)
- PR (Shortlist)
IT'S MORE THAN AN AD.
IT'S A NEW BUSINESS MODEL.
NO DOWNLOAD REQUIRED
The technology works through a web app, accessed via a standard smartphone camera, increasing the chances of interaction.
WEBAR
A challenging code adapts complex augmented reality from 3D car models to WebAR. This allows people to experience the S60 at real scale, customize its appearance and features, and explore the interior.
SANTANDER BANK PLUG-IN
It’s linked to the Santander Bank API, allowing people to move forward with leasing through the web app.
DELIVERY TEST DRIVE
In just a few clicks, you can schedule a test drive, and the new Volvo S60 will show up at your front door.
