NIKE CORINTHIANS JERSEY

A DIGITAL CAMPAIGN POWERED
BY A FAX MACHINE

In 2000, Corinthians won the first official FIFA Club World Cup. Years later, rivals tried to claim “world titles” based on trophies that existed only in faxed documents. To launch the new jerseys inspired by that victory, we sparked a nationwide conversation among sports fans and media outlets.
And all it took was a fax machine and a single post.

CONCEPT AND
VISUAL I.D

Fax-inspired visuals ran throughout the entire campaign. Known as “a bunch of crazy people,” Corinthians fans are among the most obsessive supporters in Brazil. This unapologetic madness became the idea itself, transforming a world-class victory into a new chant for the stands:
“The day madness took over the world.”

OUT OF HOME

Madness took over the streets and subway stations, from Sé and other main stops in São Paulo to the iconic Corinthians-Itaquera, the main destination for fans heading to the stadium.

COLLECTIBLE CARD

Along with the seeding kit sent to influencers and well-known fans, we included a collectible card featuring the 2000 championship victory that was part of a limited edition series.

THE CANCELLER

VOLVO S60