AYRTON SENNA, FROM BRAZIL
With a single comma, we turned
a nickname into a dedication signed
by an entire nation.
Ayrton Senna was famously called “Ayrton Senna from Brazil” by the country’s most iconic sportscaster. Thirty years after his passing, we added a single punctuation mark: “Ayrton Senna, from Brazil,” transforming the phrase into a letter written on the S of Senna curve at the Interlagos track.
SENNA, THE NETFLIX SHOW
When Ayrton raced, he carried the pride of his Brazilian heritage to the world. More than that, he brought all of Brazil onto the track with him. For the launch of the Senna TV series, Guaraná Antarctica partnered with Netflix to bring this feeling to life.
Brazilian Creative Club
- Film/ Direction (In-book)
THE FIRST EVER PREMIERE
IN A F1 TRACKER
To get fans’ hearts racing for the premiere of SENNA on Netflix, Guaraná did what Ayrton would do: took them to Interlagos for the first-ever film premiere on an F1 racetrack — all to the sound of a live orchestra performing the Victory Theme.
Brazilian Creative Club
- Branded Content & Experience (Bronze)
