NUBANK ULTRAVIOLETA - SOUNDTRIP
TURNING THE WORLD’S BIGGEST MUSIC DATABASE INTO A TRAVEL PLATFORM
For the first time, Spotify Wrapped was reimagined as a travel experience. Instead of showing what you listened to most, SoundTrip revealed where your music could take you, generating personalized travel itineraries based on listening behavior, rhythm, mood, and cultural patterns.
AN IMMERSIVE EXPERIENCE DESIGNED FROM SCRATCH
A complete in-app journey was crafted from the ground up, turning personal data into a compelling and engaging experience.
A NEW DATA PROCESS TURNED STREAMING DATA INTO REAL-WORLD DESTINATIONS
THE RESULT WAS A FIRST-OF-ITS-KIND PERSONALIZED TRAVEL GUIDE BUILT FROM LISTENING BEHAVIOR
Alongside it, a personalized playlist was generated from all the intersecting data points.
CHECK THE FULL EXPERIENCE
Using Spotify’s data, every listener discovered a story made just for them.
