I’m Davi. I'm from Fortaleza/CE (northeast of Brazil), living in São Paulo.
I’m currently working at Crispin Poter + Boguski (Brazil), dealing with brands like Ambev Masterbrand, Stella Artois, Bohemia, Amazon Prime Video, Activision, Bauducco, and many others.
Prior to that, I spent some time at Havas Health CX (New York), developing global projects focused on Customer Experience and User Experience for brands like Abbvie, one of the world’s largest pharmaceutical companies.
Previously, I worked at Grey Brazil as a Creative Director (CW) for Volvo Cars and GSK (Sensodyne, ENO–TUMS® in the US, Corega, and Sonrisal). I’m happy to say my work helped Grey Brazil become the most awarded Brazilian agency and of the entire Grey Global Network in the Cannes Lions Festivals of 2018 and 2019. At Grey, I also had the chance to work for major brands including P&G Masterbrand, Gillette, and XP Investments.
\\ AWARDS & RECOGNITION //
CANNES LIONS
- INNOVATION | BRONZE
- DIGITAL CRAFT | BRONZE
- DIGITAL CRAFT | BRONZE
- DIRECT | BRONZE
- PHARMA | SHORTLIST
- MOBILE | SHORTLIST
- DIGITAL CRAFT | SHORTLIST
- CREATIVE DATA | SHORTLIST
- CREATIVE DATA | SHORTLIST
- MEDIA LIONS | SHORTLIST
- MEDIA LIONS | SHORTLIST
EL OJO DE IBEROAMÉRICA
- CREATIVE DATA | GRAND PRIX
- CREATIVE DATA | GOLD
- INNOVATION | BRONZE
- DIRECT | SHORTLIST
CLUBE DE CRIAÇÃO DO BRASIL
- DIGITAL | BRONZE
- DIRECT | IN-BOOK
EFFIE AWARDS
- DAVID vs GOLIAS | SILVER (XP INVESTMENTS CASE - THE NEW WAY OF INVESTING)
AD STARS
- CREATIVE ECOMMERCE | SILVER - BRAND EXPERIENCE & ACTIVATION | BRONZE - DIRECT | BRONZE - DATA INSIGHTS | SHORTLIST - MOBILE | SHORTLIST - PR | SHORTLIST
WPPed CREAM
- DATA-DRIVEN INSIGHTS | WINNER
MOBILE MARKETING ASSOCIATION - SMARTIES
- DIGITAL OUT-OF-HOME | SILVER
JURY MEMBER
- PRÊMIO COLUNISTAS BRASIL 2019
I must confess advertising wasn’t my first choice. I've worked as a salesman (and was pretty good selling shoes, actually), spent some nights as a bartender (not so good at serving drinks), I've been a cultural director of an online portal and I even managed a nightclub. All this running beside my main passion: theater. It was over 10 years acting, directing, being a volunteer theater teacher in public schools, and most of all, writing screenplays (my greatest passion).
At some point, I fell in love with creative copywriting. I graduated in Advertising at Universidade Federal do Ceará and since then I’ve had the opportunity to work with great teams and use my previous background to develop integrated campaigns, apps, technology projects, activations, digital strategies, and films for all kinds of brands.
Thank you for stopping by. Feel free to get in touch, dropping me a line, or calling.
