SENNA - THE VOICE OF AN ICON
SENNA’S BONE CONDUCTION HELMET THAT TRANSFORMS VIBRATIONS INTO SOUND
To honor Senna’s 30-year legacy, we built the first bone-conduction helmet that turns vibration into sound, delivered directly to the brain of those who lean their forehead against it. A complex piece of technology serving a deeply human purpose.
Cannes Lions
- Entertainment for Sport (Shortlist)
- Use of Radio (Shortlist)
Clio Sports
- Experience/Activation (GOLD)
- Direct (SILVER)
- Innovation (BRONZE)
- Brand Entertainment/Content (Shortlist)
El Ojo
-Radio & Audio (BRONZE)
Brazilian Creative Club
- Rádio (BRONZE)
- Relações Públicas (Shortlist)
- Branded Content & Experience (Shortlist)
THE HELMET ON
THE LAS VEGAS SPHERE
The iconic helmet received a tribute as big as the man who wore it — projected onto the Las Vegas Sphere, the biggest screen on Earth.
Here’s how the world responded.
Brazilian Creative Club
- DIGITAL- NOVOS FORMATOS (PRATA)
- MÍDIA EXTERIOR (SHORTLIST)
- MÍDIA-USO CRIATIVO DE MÍDIA (SHORTLIST)
