ICONS FOR MEDICINES
AN APP THAT USES A.R. TO SIMPLIFY THE COMPLEX LANGUAGE OF PACKAGE INSERTS
In Brazil, the misuse of medicines puts three people per hour at serious risk. Many cases could be avoided if patients read the package insert. But written in complex scientific language, over 51% of the population ignore them. That’s why we created Icons for Medicines.
Cannes Lions
- Pharma (Shortlist)
- Mobile (Shortlist)
AN ENTIRE ALPHABET OF ICONS WAS CREATED WITH THE MAIN INFORMATION COMMONLY FOUND IN PACKAGE INSERTS:
“Doctors feel more covered because the tool allows the treatment to be followed properly.”
“It’s an excellent alternative so that patients can have access to a simplified package insert.”
“It’s amazing when we see a simple solution that can potentially save lives and make a real difference.”
