DRINK FROM THIS ART FORM
A celebration of Brazilian art in every cup
It’s impossible to unsee something that changes your perspective. The same is true for art and for your taste buds. The campaign “Drink from This Art Form” is inspired by Brazilian artistic movements, showing how something ordinary, like drinking a cup of coffee, can become extraordinary.
The visual identity was oil-painted,
enhancing the concept throughout every inch of the campaign
On Brazil’s most famous avenue, Avenida Paulista, the public can experience the touch of art—transforming ordinary moments into extraordinary ones.
